Specialist areas
- Finance director
- Business strategy
- Financial planning
- Cash flow reviews
- Acquisitions
- Raising finance
Brad is an experienced Finance Director who is now enjoying using his skills to help his portfolio of clients. Having qualified as a Chartered Management Accountant in 2000, after completing a Law Degree, he held various senior roles in a variety of different industries.
After starting his career in management consulting in 1996, he has returned to this arena, specialising in financial planning and reporting. He has the ability to forge strong relationships with clients and is of the opinion that business should be fun.
Brad is a keen golfer, he played County golf for over 15 years as well as winning numerous regional championships.
What's one piece of accounting advice you think all business owners should follow?
Understand your balance sheet, not just your P&L.
What's your role at the firm, and what does a typical day look like for you?
I established WCL in 2013. Originally was only going to be me(!) but now we run a traditional accountancy firm covering bookkeeping, VAT, payroll, management accounts, Tax and Year End Accounts. Days are very varied, advising clients from start ups right up to £25m turnover groups.
What do you like to do outside of work?
Golf. Both playing and administration.
What's one myth about accountants you'd like to bust?
That we don’t have a sense of humour.
If I wasn't an accountant, I would be...
a Golf coach.
"Brad was our part time FD who helped us to realise our dreams of growing our business to heights we could only imagine. When we started working with Brad we were blind as to how our business was performing. Just three years later we sold the business to our largest competitor and are now part of a 550 person £120m business. This would not have been possible without Whittock Consulting! "Jason Cross, Director Synetiq
Latest news
A New Prime Minister Is Coming: What Does It Mean for Your Business?
Britain is about to get its seventh prime minister in a decade. Keir Starmer has announced he will step down as Labour leader, and former Greater Manchester mayor Andy Burnham is the clear favourite to replace him. For many business owners, the politics isn’t the point. The real question is simple. Does any of this […]
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Personal Name Vs Limited Company: How to Cut Your Property Tax Bill
Buying property via a limited company has surged in popularity. The first half of 2025 alone saw 33,598 new buy-to-let limited companies formed. This change isn’t just a trend but a calculated response to major tax differences. If you’re a higher-rate taxpayer paying 40% or 45% income tax, you could face drastically different outcomes compared […]
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Business Expenses: What You Can Actually Claim (And What You Can’t)
Knowing which business expenses you can claim could substantially reduce your company tax bill and improve your take-home pay. Many self-employed individuals and business owners struggle to understand which costs qualify as allowable expenses and which don’t. The main criterion is that expenses must be incurred ‘wholly and exclusively’ to run your business and be […]
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