Specialist areas
- Finance director
- Business strategy
- Financial planning
- Cash flow reviews
- Acquisitions
- Raising finance
Brad is an experienced Finance Director who is now enjoying using his skills to help his portfolio of clients. Having qualified as a Chartered Management Accountant in 2000, after completing a Law Degree, he held various senior roles in a variety of different industries.
After starting his career in management consulting in 1996, he has returned to this arena, specialising in financial planning and reporting. He has the ability to forge strong relationships with clients and is of the opinion that business should be fun.
Brad is a keen golfer, he played County golf for over 15 years as well as winning numerous regional championships.
What's one piece of accounting advice you think all business owners should follow?
Understand your balance sheet, not just your P&L.
What's your role at the firm, and what does a typical day look like for you?
I established WCL in 2013. Originally was only going to be me(!) but now we run a traditional accountancy firm covering bookkeeping, VAT, payroll, management accounts, Tax and Year End Accounts. Days are very varied, advising clients from start ups right up to £25m turnover groups.
What do you like to do outside of work?
Golf. Both playing and administration.
What's one myth about accountants you'd like to bust?
That we don’t have a sense of humour.
If I wasn't an accountant, I would be...
a Golf coach.
"Brad was our part time FD who helped us to realise our dreams of growing our business to heights we could only imagine. When we started working with Brad we were blind as to how our business was performing. Just three years later we sold the business to our largest competitor and are now part of a 550 person £120m business. This would not have been possible without Whittock Consulting! "Jason Cross, Director Synetiq
Latest news
Accounting for Technology Companies That Are Scaling Fast
A tech company can look healthy on every measure that matters to a normal business and still be a few months from running out of cash. Revenue’s climbing, the team’s growing, the product’s landing well. None of that tells you how many weeks of runway you’ve actually got, whether your last R&D claim will survive […]
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Autumn Budget 2026: What a New Prime Minister & Chancellor Mean for Your Business
A new Prime Minister. A new Chancellor. And a Budget landing earlier than any since 2021. If you run a business, this one is worth watching more closely than most. On 31st July, Chancellor John Healey confirmed that his first Budget will be delivered on Wednesday 28th October, the earliest Autumn Budget in five years […]
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Can Charities Claim Back VAT?
Plenty of charities assume they’re exempt from VAT, but that can be an expensive assumption. Some end up paying VAT they could have avoided, while others reclaim VAT they were never entitled to, and land an assessment when HMRC looks closely. The truth sits somewhere in between. Whether your charity can claim back VAT depends […]
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