Specialist areas
- Finance director
- Business strategy
- Financial planning
- Cash flow reviews
- Acquisitions
- Raising finance
Brad is an experienced Finance Director who is now enjoying using his skills to help his portfolio of clients. Having qualified as a Chartered Management Accountant in 2000, after completing a Law Degree, he held various senior roles in a variety of different industries.
After starting his career in management consulting in 1996, he has returned to this arena, specialising in financial planning and reporting. He has the ability to forge strong relationships with clients and is of the opinion that business should be fun.
Brad is a keen golfer, he played County golf for over 15 years as well as winning numerous regional championships.
What's one piece of accounting advice you think all business owners should follow?
Understand your balance sheet, not just your P&L.
What's your role at the firm, and what does a typical day look like for you?
I established WCL in 2013. Originally was only going to be me(!) but now we run a traditional accountancy firm covering bookkeeping, VAT, payroll, management accounts, Tax and Year End Accounts. Days are very varied, advising clients from start ups right up to £25m turnover groups.
What do you like to do outside of work?
Golf. Both playing and administration.
What's one myth about accountants you'd like to bust?
That we don’t have a sense of humour.
If I wasn't an accountant, I would be...
a Golf coach.
"Brad was our part time FD who helped us to realise our dreams of growing our business to heights we could only imagine. When we started working with Brad we were blind as to how our business was performing. Just three years later we sold the business to our largest competitor and are now part of a 550 person £120m business. This would not have been possible without Whittock Consulting! "Jason Cross, Director Synetiq
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